Facebook Friend Adder Marketing in Anytown, Cyberspace?

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by Sam B. Goldberg

Visiting with friends or family used to mean gathering in the same place - a restaurant or bar, somebody’s house, a school, a club. But no longer. Now, individuals and even groups of people can get together to share good times even if they live across the globe. All they need is a computer and an internet connection.

Online social networking started small, in simple, text based chat rooms. Today, it is a sociological and marketing phenomenon, with massive virtual communities dedicated not only to friendship and chilling out, but to developing and implementing cutting-edge investment, technology and marketing. With a two hundred and forty million dollar investment from computer giant Microsoft, Facebook is now at the center of the action, having been deemed the major player in this new internet age.

Facebook, if you’re not already familiar with the intricacies of sending a stranger a Poke, is an online community that’s going through an enormous spurt of growth. Created over three years ago by Mark Zuckerberg, a drop-out from Harvard who wanted to emulate Bill Gates, Facebook boasts a user base of over 50 million, with 200,000 new users joining every day.

In May of 2007, Facebook for the first time allowed outside developers and companies to develop applications for the site in exchange for a share of the advertising revenue. In under six months, over five thousand new ones appeared - Facebook tools that allowed users to share photos and music, start werewolf and zombie fights with each other, challenge each other in popular, simple games like Jetman, gift each other with eggs that take days to hatch and reveal a surprise, and thousands of other clever, creative ways to allow users to interact and to polish up their individual profiles.

This took Facebook to a Web 2.0 / Web 3.0 level and approached the elusive web semantic ideal where a layered online community would interact in totally new and self-contained ways - and attracted highly-desirable and intelligent computer users who were a natural new marketing base.

This marketing base is why Facebook is so attractive to a corporation like Microsoft - and why internet marketers at all levels are looking for ways to get their messages into this amazing new social system that’s experiencing the kind of explosive growth that comes along rarely.

That new database is a large part of the reason companies like Microsoft, as well as Google and Yahoo!, are so intent on understanding and taking advantage of what’s happening at Facebook. When users latch on to a site so quickly, like they did with YouTube, it’s a phenomenon that can’t be ignored.

Facebook marketing software like Stealth Friend Bomber, Facebook Edition means that the smaller marketer can outwit the big boys like Google and Microsoft who spend millions upon millions in their efforts to reach the same audience. It’s just that simple.

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