A Guide to Explosive Business Building Techniques

If you are looking for a way to grow your business faster than last year you need to read this article. I will share a principle of human psychology that if properly implemented could grow your business to new heights.

We all have our differences, but I will focus on an aspect of humanity that is common to us all. Go to any part of this Earth, regardless of culture, we all look to others to determine what is right and wrong. The actions of others help us decide what’s appropriate.

Think about the time you were on the highway driving the speed limit and you were approached by a group of fast driving cars. They all risk getting ticketed for speeding. What happens to your speed? If you are not careful you find yourself driving faster keeping up with this group of cars. The behavior of others influences your behavior.

If you still aren’t convinced consider a popular tactic used by the best advertising firms across the country. How many times have you seen some celebrity endorsing a certain product? They do it because it works. We see the celebrity and figure if its good enough for them it must be good enough for us.

Another popular tactic that capitalizes on this principle is the use of testimonials. If you are deciding whether to purchase a certain item or not who’s opinion do you trust more? The sales person who stands to gain a commission from the sale or a customer who used the product and submitted an unsolicited testimonial. The customer testimonial holds more weight because we consider that person a peer. It’s no wonder customer testimonials are like gold to a business.

Lets take a moment to soak it all in. We have clearly established the fact that peoples behavior is heavily influenced by the opinions and attitudes of others. How can we get this technique working in your favor to grow your business. Here is a list of 5 things you can do today to get started.

Have a satisfied customer? Ask for a testimonial.

If you find you have a product with low refund request, let your prospective buyers know. For example, “Last year only 3% of people requested a refund after purchasing this product.”

Measure your sales results. Let your buyers know, “Last month 43% of people who viewed this opportunity signed up as active distributors.”

Reference any Celebrity or Big Business Associations.

Measure customer satisfaction. “94% of customers report that they were satisfied with their purchase.”